Facts & Figures METS/SYP 2009

REACHED AUDIENCE
REACH
Number of visits (sum of visitors per day) 18,454
Number of visitors 12,736
Total exhibitors (of which 119 SuperYacht Pavilion) 1,261
Total exhibitor staff 4,967
TARGET INDICATORS
INDICATORS
Average number of contacts per exhibitor74
Average number of new contacts per exhibitor31
Average number of familiar contacts per exhibitor43
Average number of orders per exhibitor13
Average number of contacts per rented sqm4.2
Average number of new contacts per rented sqm1.8
Average number of familiar contacts per rented sqm2.4
Average number of orders per rented sqm0.8
REASON TO EXHIBIT AND SATISFACTION EXHIBITORS
REASONS TO EXHIBIT
Making new contacts with potential business partners95 %
Maintaining contacts with existing business partners82 %
Image, PR objectives49 %
Introducing a new product / service60 %
Direct sales and / or taking orders18 %
 
SATISFACTION EXHIBITORS
Overall satisfaction ((very) satisfied)90 %
Satisfaction number of visitors ((very) satisfied)80 %
Satisfaction quality of visitors ((very) satisfied)90 %
Intention to exhibit at METS again96 %
Recommend exhibiting at METS to others97 %
Exhibitor mark (on a scale from 1-10)7.6
VISITOR PROFILE AND DEMOGRAPHICS
LINE OF BUSINESS DECISION MAKING CAPACITY
Distributors 19 %   Final decision maker 40 %
Manufacturers 17 %   Co-decision maker 29 %
Boat builders 13 %   Advisor 16 %
Dealers / retailers 11 %
Naval architects 7 % COUNTRY OF ORIGIN
Repair / maintenance 6 %   Western Europe* 75 %
Wholesalers 6 %   Southern Europe 13 %
Captains / crew management 3 %   Eastern Europe 3 %
Marinas 2 %   Middle East 3 %
Other trade visitors 15 %   North America 2 %
  South-east / Eastern Asia 2 %
POSITION   Oceania 1 %
Owner / director 43 %   Africa <1 %
Executive position 24 %   Rest of the world <1 %
Commercial staff member 11 %
Technical staff member 5 % *of which 44 % from the Netherlands
Other position 16 %
Not working / in training 1 %
REASON TO VISIT AND SATISFACTION VISITORS
MAIN REASON TO VISIT
Obtain a general overview69 %
Orientation on new technologies/ products/ services68 %
Making new contacts66 %
Maintaining contacts with existing relations62 %
Request quotations16 %
Place orders at the show11 %
Visit seminars5 %
Different reason3 %
 
SATISFACTION VISITORS
Overall satisfaction ((very) satisfied)97 %
Intention to visit next METS94 %
Recommend visiting METS to others99 %
Visitor mark (on a scale from 1-10)7.9
EXHIBITION PROGRAMME
Anchoring, docking equipment   Lighting
Aspiration and ventilation   Lubrication
RIB’s (< 3.20 meters in length)   Business to business magazines and
Boat care, chemicals, coatings,   websites
maintenance   Marina and yard equipment
Boat covers and canvas   Maritime goods
Boatbuilding materials and equipment   Mounting equipment
Clothing and apparel   Navigation
Deck hardware / rigging   Plumbing
Electrical   Safety equipment
Electronics   Seating
Engine management   Soft goods
Engine and motors   Starter systems and parts
Fuel handling   Steering / stability equipment
Galley equipment / appliances   Sterngear and propellors
Gas installations   Superyacht services
Hardware   (only in SuperYacht Pavilion)
Hydraulic systems   Trailers (< 4 meters in length)
Insulation   Transmissions and gears
Interior furnishings   Ventilation

The category listing above is based on the ICOMIA product category listing. A detailed version can be found on metstrade.com.





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